Now this is some ad copy I can get into.

It's baked like so:

• 5 tablespoons of considering the target audience and the platform upon which you're advertising
• 1 pinch of logistical details
• 2 sprinkles of playful words like "adorkable" and "LOL" to spin off Zooey Deschanel's goofball character
• 0 spoonfuls of drab calls-to-action like "Watch tonight!"

The result: me clicking "attending" + wanting to watch the show even more than I already did + sharing with the world my excitement to watch the premiere.

Do you plan to watch?