Within the cream-colored cubicle maze of our office, there are some incredibly talented people who have made miracles happen in record time. These people have toiled late into the night. These people have sweat profusely (I know – gross, but impressive). These people have redefined “extraordinary.”
After eleven and a half years of countless, failed attempts, one young lad finally wrangled in our .com domain. Then, amidst innumerable client projects and a timeline with seemingly no time at all, a healthy handful of Sitewireans launched sitewire.com with a revitalized look, feel and approach to digital marketing.
Why didn’t Sitewire have sitewire.com before, you ask? Like how a certain Mr. Rogers always longed for you to be his neighbor, Sitewire always longed for sitewire.com. Having it, however, simply wasn’t possible, and it wasn’t by choice. Co-Founder, Bret Giles explains:
Sitewire original logo from 1999
“When we started Sitewire in 1999 we probably considered about a thousand names from a hundred sources – ranging from eClique to Bluedog. In the end, we selected Sitewire only to discover that through our branding process someone else had secured the .com URL. So we went with .net and opted to use it almost as a differentiator in the early days – particularly following the ‘.com bust.’”
Even with the contrasting cool factor, there was always the downside. “Having .net always seems like you were late to the game, which we were not,” says the no-longer-frustrated Creative Director, Rick Snailum.
Without owning our .com, there was always the possibility of miscommunication and missed prospects, explains Andrew Bagley, Director of Emerging Media. “By default, people always assume .com, which meant that MILLIONS of people every day were going to a parked domain while looking for our website – well, maybe not MILLIONS…”
Mr. Giles reiterated the importance of owning a .com, saying...
